There was a time when Kickstarter was fresh and new and exciting. It was the Old West: a little bit dangerous and a lot bit uncharted territory. Folks wanted to get their obscure out-of-print camera parts made or a super-powerful bike lock produced. That made sense. They’d more than meet their goals, and with it, a concept known as “super-funded” came about. It’s when people ask for, say, $20,000 and make $20 million.
That’s a hypothetical.
And then, invisibly, that’s when Kickstarter began to mutate from a crowd-funding DIY love-fest to what it’s slowly becoming for some more disingenuous entities: a marketing platform. That is, people (or companies, mainly) started using Kickstarter not really caring whether they met their goal. What they were striving for was attention in the gaming media that they’ve reunited and are interested in making something new — … Read More »